31 October 2023

Hållbar Interiör has introduced a new logo, designed by graphic designer Jan Møller. By particularly emphasising the project's soft values, the logo has been designed to be not only a visual representation, but also a powerful symbol of the project's core values and vision. There is no other eco-label for the inside of premises, the interior, and it is therefore crucial for the industry that Hållbar Interiör gets the impact it needs to make a real difference in society and the green transition.

A new logo has been developed for the Hållbar interiör research project. This logo not only symbolises a visual change, but also represents the project's long-term commitment to sustainability and innovative interior design. Also the Hi certification and the digital tool HINT are now provided with their own new distinctive logos. These three symbols reinforce the project's overall strategy and clarify our different components.

“Through this unified design, each logo not only conveys its individual character, but also reinforces the overall feeling and meaning that we aim to anchor in the project,” explains Jan Møller, graphic designer.

“A well-designed logo acts as a visual ambassador for a project. It has the ability to convey complex ideas and values in an instant. A logo creates a strong first impression, conveys emotions and establishes a strong connection with the target audience. It captures the essence of the project and reflects its identity in a convincing way. A logo is the key to brand recognition and plays an important and powerful role in the project’s communication strategy,” says Jan Møller, graphic designer.

Jan Møller, an accomplished graphic designer, is responsible for developing the new logos. His extensive experience and impressive portfolio reflect a successful career in the industry. He believes that Hållbar Interiör has a significant role in society and the future. “I am exited to have the opportunity to get involved to actively contribute to the further development of the project. Hållbar Interiör is a collaborative project, and it feels great to participate in the work with my expertise in graphic design”, says Jan.


Jan has emphasized that each logo reflects not only the whole but also the subtle values that define the project. The sharp lines of the HI logo have been gently softened, and the same thoughtful design principles are reflected in the HINT and Hi certification logos. Furthermore, he emphasized the strong symbolic meaning of the chair, seamlessly integrating this icon into the other two symbols. According to Jan, “Through this unified design, each logo not only conveys its individual character but also reinforces the overall feeling and meaning that we aim to embed in the project.”


It is essential that the Hållbar Interiör brand reaches through the media noise and communicates the project’s unique position. The new logos are now integrated into the project’s visual identity, conveying our passion for sustainability and interior architecture.


“A well-designed logo acts as a visual ambassador for a project. It can convey complex ideas and values in an instant. A logo creates a strong first impression, conveys emotions and establishes a strong connection with the target audience. It captures the essence of the project and reflects its identity convincingly. A logo is the key to brand recognition. It plays an important and powerful role in the project’s communication strategy.”, says Jan Møller.


Jan Møller has integrated his soft lines as a central part of the digital user experience in the upcoming version of the Hint digital tool. We expect to make the first complete version of the Hint tool available in the spring of 2024.

Foto: Jan Møller.
Fotograf: Niklas Palmklint.